“All in one rhythm,” is the official slogan of the 2014 World Cup in Brazil, FIFA announced on Tuesday, saying it would unite fans who head to the Samba nation for the football extravaganza.
The official slogan was a joint effort between Brazil and the footballing world, said FIFA Secretary General Jerome Valcke at a ceremony in Rio, noting it “represents the unique flavor” Brazil will bring to the tournament.
“Based around the central idea of ’rhythm’, it will unite fans in Brazil and abroad, around what will be a colorful and vibrant celebration set to a uniquely Brazilian rhythm,” said Valcke.
Brazil’s Sports Minister, Aldo Rebelo, said the slogan was an invitation to citizens and visitors “to join together and celebrate the immense sense of pride” in the country’s role as hosts.
Brazil plans to spend US$13 billion on 101 projects to build or modernize stadiums, airports, roads and public transport ahead of the World Cup.