Toshiba Malaysia has recently decided to further improve their smart TV offerings in Malaysia by introducing newer range of smart TVs.

The newer ranges include both Toshiba Ultra HD 4K TV Series (Z770, M550L, and C350L), and Full HD or HD ready series (V31 and V35). According to the company in a press release, the mentioned series offer a variety of Smart OS, including Android TV, VIDAA TV, and Google TV.

Highlights of the Toshiba smart TV

The REGZA Engine 4K Pro is the iconic core processor developed for Toshiba TV, which REGZA stands for “Real Expression Guaranteed by Amazing Architecture”.

By equipping this REGZA Engine 4K Pro to every Mid-range and High-end Toshiba Ultra HD 4K TV, users can experience visuals beyond imaginations and pure sounds to users worldwide.

On this processor, Toshiba TV Z770 provides users a theatre viewing experience with the unique AI 4K Upscaling and Picture Optimiser technologies. The AI 4K Upscaling technology intelligently reproduces the detailed texture and upscales viewing contents to near 4K quality, whereas the AI Picture Optimiser technology, which Toshiba TV Z770 exclusively features, enables an AI real-time optimisation on picture quality.

Apart from the REGZA Engine, Toshiba TV also applied the TV gateway technology, Quantum Dot Colour Technology, to their flagship Toshiba TV Z770 and the recent launch Toshiba TV M550L series to deliver natural pure vivid colours.

This particular technology turns every scene to be more vivid and stunning by delivering over a billion shades of colour.

Both the smart 4K and smart TVs of Toshiba TV are paired with great sound systems.

Toshiba TV owns an iconic audio system known as REGZA Power Audio that generates rich and thick acoustic sound to create immersive experiences for users.

As an iconic model of the 70th Anniversary, the Toshiba TV M550L features the REGZA Power Audio Pro and BAZOOKA Bass Woofer, while Toshiba TV Z770 is exclusively equipped with this REGZA Power Audio Pro+, the Quad Passive BAZOOKA Bass Woofer, and Front Firing Speaker, producing heart-shaking bass sound and soul-stirring reality. Toshiba TV M550L and Z770 feature a powerful combo of the premium Bass Woofer series as the total speaker output powers are 48W and 80W, respectively.

To be in line with the market trend, Toshiba TV also offers a wide range of Smart TV OS, including Android TV, Google TV and VIDAA TV.

As for Apple users, the newly launched M550L and C350L feature Apple AirPlay and Apple HomeKit.

With the bezel-less and minimalistic design of Toshiba TVs, they deliver fantastic viewing experiences that can fit into the living environment and help to immerse viewers into scenes based on the philosophy of Essential Beauty.

Price and availability

Below are the Toshiba TV 2022 Product Line Up Series in Malaysia:

  • Toshiba TV Z770 65” : RM7,699
  • Toshiba TV M550L 50”, 55”, and 65”: From 2,599
  • Toshiba TV C350L 43”, 50”, 55”, 65” and 75”: From RM1,799
  • Toshiba TV V31 32” and 43”: From RM999
  • Toshiba TV V35 32” and 43”: From RM1,399

To buy any of the models above, visit Toshiba’s authorized dealers or check them in their official online stores below.

In conjunction with the FIFA World Cup Qatar 2022™, Toshiba TV have launched a Goal Goal TV Sales and lucky draw contest from today onwards to 31st October.

Malaysians can save up to RM2,500 by purchasing the newly launched Toshiba TV M550L (55″) or C350L (75″) through the FIFA World Cup Qatar 2022™ MEGA Offer, and those who purchase the Ultra HD 4K TV Series are entitled to an exclusive gift as well as Touch N Go(TNG) voucher up to RM70.


Apart from that, customers who participate in the lucky draw will stand a chance to win a series of prizes which include eight FIFA World Cup Qatar 2022™ tickets as the grand prize, RM500 TNG voucher for second prize, and the third prize will receive RM 200 TNG voucher.

To participate in the lucky draw, customers must purchase a TV worth RM1,999 or above, fill in details, and submit the purchase proof via The TVs eligible for this opportunity are Toshiba TV Z770, M550L series, and C350L series.


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