Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Birthday Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.

Supported by more than 450,000 brands and merchants, Shopee recorded 48 million visits as users shopped 60 million deals across all categories. Shopee’s in-app games were also highly popular like the Shopee Shake which was played 46 million times throughout the campaign.

In Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users. Additionally, all tickets for Shopee’s Regional Brand Ambassador, BLACKPINK’s 2019 World Tour that went on sale were sold out in less than an hour, with 100 tickets snapped up within the first 30 seconds.

Malaysians grew up with Milo so it came as no surprise when the Nestle Milo Energy Cube became the top favourite, with raving reviews about its unique bite-size goodness. Additionally, people are getting more health conscious as they continue to maintain a balanced lifestyle.

The Russell Taylors Air Fryer was a sought-after product to add to their kitchen essentials as a healthy alternative to fry food while another crowd-pleaser was the Xiaomi Mi Band 3 for wearers to track their fitness progress by recording their daily activities such as walking, sleep, heart rate and calories burnt. The old adage “an Apple a day keeps the doctor away” does ring true when iPhones became another attraction during the Shopee 12.12. Birthday Sale.

Ian Ho, Regional Managing Director, Shopee, said, “Shopee 12.12 Birthday Sale marks another significant milestone as we celebrate a year of exponential growth. This follows the success of Shopee 11.11 Big Sale in November and Shopee 9.9 Super Shopping Day in September. We are pleased to see the never ending support from our Shopee users, and to record around 16 million downloads in Malaysia is a huge achievement as we continue to be a leader in the e-commerce industry. A big thank you to our loyal users, sellers and partners for their continued support. It has been an exciting and fulfilling quarter for us as we surpass past records and set new benchmarks to reach next year. We look forward to having everyone join us in attaining even greater heights in 2019.”

Since launching in 2015, Shopee has seen tremendous growth across its seven markets, achieving over 195 million downloads across Southeast Asia and Taiwan.

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