The Great Orang Utan Project being run at Matang Wildlife Centre in Kuching, Sarawak has been highly commended in the Best for Responsible Wildlife Experience at World Responsible Tourism Awards 2013. The award ceremony was held last weekend at 2013 World Travel Market (WTM), the leading global event for the travel industry.

The Awards are the most prestigious and competitive of their kind in the world and are a collaboration between online travel directory responsibletravel.com and ICRT (International Centre for Responsible Tourism). The Award ceremony took place at World Travel Market during its dedicated World Responsible Tourism Day which takes place on the same time at the event venue and supported by the prominent mainstream media partners such as Metro and industry broadcasters such as TTG, Green Hotelier and Selling Long Haul.

This year, the Award featured 8 categories covering a variety of topics, which reflect the hottest issue curently debated in the world of responsible and sustainable tourism. The Great Orang Utan Project in Matang Wildlife Centre that has been highly commended for this category is part of a family of animal protection projects under The Great Projects of UK.

Now in their 10th year, the World Responsible Tourism Awards was founded in 2004 to celebrate the most inspiring stories in responsible tourism.

The overall winner for 2013 was the travel company TUI Netherlands for an initiative to fight sex tourism in Brazil.

The winner of the Best Responsible Wildlife Experiences category was Nam Nern Night Safari in Laos that was set up by Wildlife Conservation Society. It is known for its initiative to support the conservation of tigers and their prey, as well as other wildlife, by placing a monetary value on tigers and other wildlife for local people. This category is the newest category introduced this year. The past category which reflect the aims of the effort for wildlife is the Best for Marine Environment that was won by Moonraker Dolphin Swims Australia.

The Great Orang Utan Project was highly commended along with another entry from Belize.