Google-owned Motorola has announced a phone that is “always listening” for the owner’s voice commands.

The phone will be manufactured in the US, with customers given extensive customisation options such as multiple colourings, and personalized engravings.

The device is the first to have been designed from scratch since Google’s $12.5bn (£7.9bn) takeover of Motorola last year.

The hardware will be manufactured in the US at a newly-built plant in Texas, and it boast of a 4.7-inch touch screen a sophisticated camera and high-speed connections.

Google says that Moto X will be released in the US, Canada and Latin America starting in late August or early September.

It will cost USD199 when bought as part of a two-year contract deals telco packages although there is huge rumors that the smartphone may not be sold in Asia.