Maxis has introduced ‘Safe Mode Kids’ which is a first of its kind collaboration between Waze (http://www.waze.com) and Maxis.
Inspired by a survey finding that 97% of Malaysian parents claiming they drive much safer when children are the car, the Safe Mode Kids project “kid-sourced” voices of Malaysian children aged 3 to 12 to develop an innovative way of reminding parents to drive safer.
Different from other Waze special voice packs that usually feature a single celebrity voice, Maxis’ Safe Mode Kids invited different children to donate their voices for Waze directional prompts with charming reminders to drive safe. Instead of the standard Waze navigation prompts you will hear: ‘All set. Don’t forget your seatbelt’, ‘Re-routing. Eyes on the Road!’ and “Accident reported ahead. Please be careful, ok?”
Safe Mode Kids will be available to all of Waze’s more than 50 million users around the world.
Some 100 parents volunteered their kids for the project with a total of 60 children then auditioned and were given lines to record.
20 voices were finally selected for the voice pack.