LG Electronics Malaysia (LG) introduced two new models for its LG InstaView Door-in-Door™ Refrigerators.
Both models boast upgraded features and design innovations for improved user convenience, notably it now has wider glass panel for its InstaView Door-in-Door™ system which allows consumers to see 23 per cent more on the inside of the refrigerator while the UVnano™ technology is featured in the built-in water dispenser for enhanced hygiene.
LG InstaView Door-in-Door™ Refrigerator (Model: GC-X257CSES)
With a more immersive tinted glass panel in the 2022 refrigerators, the new design complements the seamless InstaView Door-in-Door™ refrigerator’s flat stainless steel design and elegant aesthetic.
As said above, the InstaView window is now 23 per cent larger than previous models.
LG’s new InstaView refrigerators also now incorporate LG’s UVnano™ technology which harnesses the power of light to maintain a hygienic and germ-free water dispenser tap effortlessly and effectively.
The technology was first introduced in 2017 on the company’s most premium water dispenser products.
UVnano™ operates once every hour to remove up to 99.99 per cent of bacteria on the refrigerator’s dispenser tap .
Users can also activate the UVnano™ feature with the press of a button.
Every new InstaView product in the lineup also incorporate LG’s proven freshness-enhancing systems, Hygiene FRESH+™ and DoorCooling+™.
The intelligent air filter can not only remove bacteria up to 99.999%, but also minimise bad odour in the refrigerator. Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent .
The new models also comes with Inverter Linear Compressor, which provides up to 32 per cent in energy savings , top-rate durability and optimal temperature control to keep foods fresher longer.
Price and availability
The new models are listed above are sold at RM15,999 for the GC-X257CQES model, and RM11,499 for the GC-X257CSES model.
Both models have a capacity of 635L and can be purchased at local authorized LG dealers and online stores listed below.
Contest with WonderBrew
In conjunction with the launch of the new models, LG is partnering up with WonderBrew Kombucha, a home-grown Malaysian brand founded by Malaysians for Malaysians to launch a contest, where consumers stand a chance to walk away with amazing prizes!
From 20th April to 20th May, all consumers need to do is head over to http://lg-instaview-guess-it.com/ and take a guess on the number of WonderBrew bottles that are placed in the new LG InstaView Door-in-Door™ Refrigerator through a few simple steps.
- Go to the microsite http://lg-instaview-guess-it.com/
- Knock twice on the glass panel to guess how many bottles can be fitted in the entire fridge and submit the answer.
- Fill in the participation form to redeem one (1) free drink.
- Complete the sentence of the reason you would like to get an LG InstaView.
- Click on the ‘submit’ button and stay tuned LG Facebook Page or Instagram account for the winner announcement.
In addition to the contest, the first 2,000 participants will receive one (1) COMPLIMENTARY bottle of WonderBrew Kombucha drink .
Winners from this contest stand to win:
- Grand Prize: LG InstaView Door-in-Door™ Refrigerators (Model: GC-X257CQES) worth RM15,999 x 1 unit
- First Prize: LG TONE Free (Model: HBS-FN6) worth RM799 x 9 units
- Second Prize: WonderBrew Rookie Pack worth RM70 x 100 sets