Adidas opened it’s very first retail concept store in Sarawak today with Sarawak Football Association President, Datu Sudarsono gracing the opening.

The event marked a new milestone for Adidas Malaysia and the LEA Group of companies as they look to explore new horizons in East Malaysia in the near future.

Adidas Malaysia/Singapore ambassador Fay Hokulani was also present at the event as she spoke of excitement of her role as the face of the Adidas #mygirls campaign.

The Adidas concept store is located at the ground floor of CityOne Megamall, and it occupies some 1904 sq feet of retail space.

The store will be home to a full range of Adidas Sports Performance ranges for both men and women, and shall also host some iconic casual Adidas Originals collection.