Beats has had their headphones banned from the World Cup – at least among players. The move may not only be exclusive to Beats headphones, but also all other headphones which are not Sony.

According to REUTERS, the move was due to the fact that Sony paid millions to FIFA to be the rightful sponsor to the tournament, and that means that those directly involved in the tournament, players in particular, need to take their non-Sony headphones off when they are in World Cup stadiums for official matches and media events.

In fact, Sony was reported to have even given players at the tournament a complete set of their best headphones, but not many players have been spotted using the gear so far.

The ban of other electronic brands in a sporting tournament, Beats in particular, is not new as it was done before in the London Olympics when Panasonic was the main electronic sponsor.

Beats headphones are very popular among football players with the likes of Neymar, Wayne Rooney and Luis Suarez constantly spotted using them.