Following the success of court classics of the 1970s that struck a chord with both athletes and style-conscious casuals –
a new breed of style icons were emerging. With running quickly entering the global stage, a new formula was needed to bring optimum performance to a brand new game, heralding in a brand new age of athletic footwear. In 1984, the adidas ZX Series was born.

From the humble beginnings of the ZX 500 model, the ZX Series championed road-tested technologies and forward- thinking creativity, and over the next three decades would create iconic silhouettes such as the ZX 700 and the ZX 8000. Committed athletes quickly adopted the Series’ forward-thinking technologies into their daily regimes, while head-turning subcultures soon fell for the family’s trademark bold colourways and space age aesthetic.

Whether breaking a personal best or making a statement on the streets, the ZX Series stays true to its task and true to the Originals story of pioneer athletics with a progressive aesthetic. Thirty years of ZX evolution remains prominent in street urban culture with the ZX700 and ZX750 as the highlight for the Spring/Summer 2014 season.

The ZX700 drops in stores starting this March followed by the ZX750 collection in April and retails at RM340 for both men and women.