Kuala Lumpur, March 2014 – Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes. To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.

BOOST technology forges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy BOOST, the first shoe to feature BOOST technology was unleashed last February and continues to provide runners with a unique Energy Running experience.

The new adidas Energy BOOST drops in stores March 2014 in a variety of colourways including blue, orange, pink and black for men and women and retails at RM550.